Corporate

Discover who we are, what we believe in, and where we’re heading.

About Us

History of Brand

NICE International (NICE Int. Dis. Tic. Ltd. Sti) is a globally recognized Turkish trading company established in 2003 in Istanbul, Turkey (Zip Code: 34000). For over two decades, NICE International has been a key player in the home appliances and HVAC industries, bridging manufacturers with global markets through trusted partnerships and efficient distribution.

We work closely with leading manufacturers such as ARCELIK A.S. (Beko, Altus, Grundig), Mitsubishi Electric Turkey, VESTEL International, Kumtel, and Luxell, offering a comprehensive range of home appliances, built-in kitchen products, and commercial HVAC systems.

Our own line of NICE-VESTEL domestic appliances includes high-performance refrigerators, washing machines, dryers, and dishwashers — all built to meet international quality standards.

We proudly serve as the exclusive distributor and business development partner for many of our brand partners in Turkey, the UAE, and beyond.

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Our Corporate

At NICE International, our mission drives our daily operations, and our vision shapes our future. We are committed to delivering high-quality home and commercial appliances through trusted global partnerships, while striving to lead innovation and excellence in every market we serve.

Our Mission

To connect global markets with trusted Turkish manufacturing excellence, offering high-quality home and commercial appliances through long-term partnerships, innovative logistics, and outstanding customer service.

We aim to empower our clients — from retailers to wholesalers — with competitive, reliable, and innovative product solutions that improve comfort and quality of life.

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Our Vision

To be a leading global force in the trading and distribution of home and commercial appliances, recognized for reliability, innovation, and excellence in every partnership we build.

We envision a future where NICE International becomes the preferred partner for home appliance brands across Europe, the Middle East, and Africa, driven by a commitment to quality, sustainability, and customer satisfaction.

Your Appliance Emergency is Our Priority

We offer a comprehensive range of repair services for all major home appliances. Whether your refrigerator is leaking, your oven isn't heating, or your washing machine is making strange noises, we have the solution.

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Customer Satisfaction Guaranteed

Our goal is to provide the highest level of service and ensure your complete satisfaction. We pride ourselves on our professionalism, attention to detail, and commitment to customer care. From the moment you contact us to the completion of your repair, we’re dedicated to making the process as smooth and stress-free as possible.

Extensive Brand Coverage

We are able to provide services for a diverse assortment of brands, ranging from high-end luxury to everyday household names.

Brand-Specific Training

In order to maintain a current knowledge of the most recent brand technologies, our team participates in ongoing training.

Warranty Compliance

All of our repairs are guaranteed to be in accordance with the manufacturer's warranty, thereby preserving your coverage.